'How Peloton is Changing Fitness by Building Community | Connections Ep. 15 | Salesforce'

11:04 Jul 18, 2022
'For Dara Treseder, Peloton’s Head of Marketing, the most important message she could share isn’t about new classes or metrics, it’s about trust. Working out is easier in a community and Peloton has millions of members that join together for virtual runs, rides and other fitness workouts every day. To keep those people coming back, Dara focuses on building authentic relationships between the members, the instructors, the company, and everyone in between.  #Salesforce #Connections  Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus   Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.  Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe  Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce  About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It\'s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.' 

Tags: fitness , strength , instructors , Creativity , Brand , working out , sales , classes , Peloton , marketing , LEADERSHIP , force , inspiring , peloton workout , customers , peloton bike , inspirational story , peloton treadmill , connections , fitness gear , CMO , salesforce , fitness company , Marketing advice , Virtual workouts , connections with sarah franklin , Dara Treseder , Peloton classes , Peloton customers , Peloton brand strategy , marketing leader , fitness platform , driving growth , marketing career

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