A Glimpse Into The Universe of Aesop

02:58 Jan 27, 2021 2 1

This film by Aesop about working at Aesop says it all - or rather shows it all.  Aesop is one of those exceptional brands where brand mission, -believes, -character are not just projected outwards via advertising but rather emanate from deep within the organization and thus are felt as a more authentic experience by employees and customers alike.   - For a summary of the concept of Ueber-Branding, click here: bit.ly/UeberSummary - For a detailed review of Aesop and all the principles of Ueber-Branding, read JP and Wolf's book "Rethinking Prestige Branding" here: http://bit.ly/UeberBk or head over to the blog at www.ueberbrands.com. - If you need help elevating your own brand, contact them at [email protected]  or bit.ly/UeberContact 

Tags: Luxury , marketing , aesop , Branding , prestige , Positioning , Ueber-Branding , Ueber-Brands , Rethinking Prestige Branding , Un-Selling , Aesop brand

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